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Laura

"The True North hat from North of Nice Co has become my go-to weekend accessory. The quality construction and thoughtful design capture Minnesota's charm without being cliché. More than just a hat, it's a reminder to stay authentic in a busy world—perfect for lake days or everyday adventures."

Becca

"I bought the Minnesota Home tee as a gift for my sister who moved away. The premium fabric is incredibly soft yet durable. What sets it apart is how the design celebrates state pride in a clean, authentic way that truly embodies the "True North" philosophy. It's not just clothing—it's a meaningful connection to Minnesota roots."

North of Nice Co
True North in Everything We Do

North of Nice Co

At North of Nice Co, "True North" isn't just about geography—it's our guiding principle. Like a compass that always points to magnetic north, we maintain an unwavering commitment to quality, authenticity, and craftsmanship in every product we create. True North represents both where we come from and how we operate—with integrity, purpose, and an enduring commitment to doing things the right way, not the easy way.